Ticketing options
- Use the venue's ticketing system or an independent ticketing platform. Compare booking fees and who pays them.
- Make sure you can see your sales figures daily.
Setting prices
- Work from your break-even figure, then check against similar shows locally.
- Consider previews, concessions and group rates, and keep the offers clear.
On the night
- Plan a box-office list for the door and brief the front-of-house team.
Frequently asked questions
Should I offer discounted tickets?
Targeted offers for students, groups or early bookers can help fill quiet performances.
General information only, not legal, financial or insurance advice. Check current rules with the organisations named.